ARMONK, NY – IBM may be a universally recognized brand with an overwhelmingly favorable rating, but it turns out that very few people actually know of what the company actually does anymore. A recent Ipsos-Factos poll of 1,134 senior IT professionals from Europe, North America, and Oceania revealed that 81% of the respondents were unable to name a current IBM product or service. The only universal touchpoint among respondents was the company’s ability to produce machine-based game show competitors, albeit on a non-commercial basis.
IBM’s omnipresent nature in the enterprise causes many see them as the Google of the 20th century. Unlike Google, 44% of the senior IT professionals polled who were current IBM clients could not identify the group/individual within their own organization responsible for maintaining the relationship. This speaks volumes, not only about the stealth and efficacy of the IBM sales organization, but the declining relevance of IT in the enterprise.
Photo credit: Paul Rand / IBM /
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